There is no doubt that kids can be an advertisers best friend. How many times has your kid watched a show, only to later request a certain type of cereal that you don’t like. For some odd reason, I was also remembering how kids can be a nightmare for advertisers because they haven’t been fully programmed to act without thinking.
Today, I recalled one of the first times I took my son to McDonalds. I proudly ordered him a “happy meal.” I waited for that look of excitement because it was a “happy meal.” But he didn’t know what that was or what it meant. So he ate some of the food, examined the toy inside, and then seemed to be thinking about the experience. His first response to it was, “dad, do they also have sad meals?”
After reflecting on what a perfectly obvious but bright question that was, I was tempted to respond, “son, the happy meal is just that…..a sad meal.”